Old Hotel Learns New Marketing Tricks
The Henry Norman Hotel was a little hotel with enormous potential. Despite having great reviews, the majority of their bookings came from OTAs. This dependency on the OTAs not only hurt their bottom line but also kept them in the dark about their guest.
The Henry Norman was working with an agency that specialized in hotel marketing. They were so small that they felt lost in the sea of other small hotels, in the firm’s client base. All their Ad campaigns were generic, and they did not have a clear understanding of what was working.
Within first few months of working with Think Work Media, the Henry Norman observed a steady rise in direct bookings with 76% increase in direct website bookings revenue. Thanks to our advanced analytics they were also able to see and understand the customer journey before a booking occurred. Average return on ads spend was $28. Email list for the hotel grew almost 200% within just 6 month of starting first campaign.