Not a day goes by without many tiny changes in Google’s algorithms, Facebook’s advertising platform, or trending memes. Consumer’s interests are always fluctuating and with each passing year older technology gets replaced by something newer, faster, and more interesting. This year, we as digital marketers are seeing trends in artificial intelligence, a new generation of [...]
Digital Marketing Weekly: Facebook’s “Messenger Broadcast,” Longer Snippets, and an Update to Google’s Customer Match
In this week's Digital Marketing Weekly, Google updates Customer Match so businesses with smaller access to email lists still have a chance to retarget customer's with known addresses and phone numbers, snippets get longer, and is Facebook's "Messenger Broadcast" to be or not to be? Google Adwords Now Allows Advertisers to Use Phone Numbers and [...]
Digital Marketing News Recap: Automated Google Posts, Updates to Instagram’s Call-To-Action Bar, and a New Video Website Card Ad Format On Twitter
In this week's digital marketing news, we discuss the user friendliness of updates to Instagram's call-to-action bar, Twitter's video website ad format, and Google Posts for My Business! Google My Business API 4.0 Allows Businesses to Automate Google Posts With the latest version of the My Business API, Google Posts can now be automated by [...]
Digital Marketing Weekly: Holiday shopping can be done on Instagram, Google expands Home Service ads, and more
This week in digital marketing: Ecommerce finds its way into Instagram with shop-able photos, Google's Home Services update causes a nightmare for home businesses, Snapchat rolls out Context Cards, and Adwords overspends advertisers daily budgets--without permission, but is it as bad as it sounds? Instagram collaborates with Shopify Ahead of the fast approaching holiday season, [...]
Weekly Digital Marketing Recap: Publishers Rejoice Over the End of First-Click Free, AMP Project Expands, Twitter Goes Big or Goes Home, and More!
This week in digital marketing, online news publishers breathe a sigh of relief when Google implements Flexible Sampling instead of first-click attribution, AMP pages get more intricate, Twitter tests a new tweet length, and Facebook expands their Custom Audience attribution. Google does away with first-click free Google’s first-click attribution was first introduced in 2005 in [...]
Digital Marketing Weekly: Adwords Extensions for Call-Only Ads, Youtube’s Director Mix, V-Commerce as the Future, and More!
Here’s a recap of what’s happening this week in the world of digital marketing: NPR reports 57% of smart-speaker owners have made voice purchases With 20 million households containing a smart-speaker, virtual assistants have become the future of digital marketing, according to a study by NPR and Edison research. 800 smart speaker owners, and 800 [...]
This week, Facebook both excites advertisers with the ad potential of their new Watch service and moves to protect brands from having their ads displayed next to less than stellar (i.e. violent and hateful) content, Google makes it that much easier for us to bounce between search results and similar content, and Apple limits ad [...]
Digital Marketing Weekly: Amazon 1-Click Patent, Google’s Free Attribution Tool, AMP Pages in AdWords and More!
It has been an eventful week in the realm of digital marketing. Amazon 1-click patent has expired, which can potentially boost sales for hundreds of thousands of smaller eCommerce stores all over the Web. Google is thinking about small guys too by getting ready to release their free attribution tool to a mass audience and [...]
Everyone can use a little more help with marketing. But like dating in NYC, finding the right partner can be difficult! It can be especially challenging when your business is still in that “awkward puberty stage.” You’ve grown beyond three employees, but you’re still under 30. You have a budget for marketing, but that budget [...]